REALTOR® Magazine June 2003
Heather MacLean, ABR, age 27Salesperson, Realty Executives
Scottsdale, AZ
www.heathersellsarizona.com
What Makes Her Special: Acting on a middle of the night inspiration, MacLean founded the Arcadia/Camelback home tour. Her goal: to bring more exposure to her listings. In 2001 MacLean's volume was $4.7 million. Last year (2003), it topped $9.3 million.
How the tour works: The 125 salespeople who participate are from different companies, but all focus on the Arcadia/Camelback neighborhood, located between Phoenix and Scottsdale. The group meets twice a month for a morning networking session and a tour of eight to 12 homes.
Maclean also lines up sponsors - a title group and several lenders - who pay for the meeting room in a local church, breakfast, and the printing of tour directions and feedback forms.
Other benefits of the tour: "I've built some unbelievable relationships with other salespeople," she says, "which helps when I'm showing homes or presenting offers. It's always better to deal with a friend than a stranger."
